Ever since I was a little girl, I've loved Candyland more than anything. I love the idea of being lost in a world of ethereal sights and sounds. As I'm older now, and have immersed myself in the world of public relations for the past few years, I often find that people believe that the PR world is similar to the board game of Candyland. The women and men that work in the industry of PR are often unintentionally flirtatious, very attractive, and seemingly savvy through and through. Several people do not give in to the weight of the Candyland PR world though, they think it is an industry full of image-centered phonies who spin everything towards a client's or corporation's best interest. The question is, what do you think?

Monday, May 16, 2011

The Folio Awards

With the Fair Media Council as my client for PR 107, I was offered the opportunity to volunteer at the New York media's Folio Awards. The awards ceremony was very interesting and provided me and my peers with an amazing networking opportunity. Some of New York's biggest media buffs were all in the same room as us! A classmate and I were given the task of greeters, which was interesting because we were able to welcome every media member to the country club.

The networking opportunities continued as we sat with members of Long Island pr firms and prestigious Manhattanites. The actual awards were presented to networks, anchors and reporters that delivered the most interesting  investigative and feature reports.

Reporter Jim Axelrod delivered the event's keynote speech and told compelling stories about his journeys in Afghanistan and Iraq. Click to watch below.

Jim Axelrod Keynote Speech at the 2011 Folio Awards

Osama bin Laden killed by the U.S. forces: is the event two-fold?

The Obama administration recently started taking a lot of heat as many GOP members contemplated the legitimacy of the current White House as we look to the 2012 primaries this coming summer. Donald Trump, then a potential republican candidate, made stark remarks against the Obama administration, demanding proof of Obama's real birth certificate.

As the president has been in office for over three years, he has been scrutinized for his lack of delivery in relation to his presidential campaign initiatives, as most presidents are at this point in the term. But after weeks of media fire from the republican party regarding legitimacy, the president announced one of the most pertinent cornerstones of his four years in office.

After the news of Osama bin Laden's death spread through social mediums like Facebook and Twitter (garnering a reach of 52,214+), I had to wonder if this event just happened, or if it was a governmental public relations strategy.

To me, it seems awfully coincidental that after a media storm that spread across a few weeks, that Obama presented his opposition, the media and the general public with a slam-bam, thank you ma'am that stunned and silenced global audiences and critics.

Though U.S. intelligence reports can not be conveyed to the general public for obvious security reasons, I do think it is was interesting timing. And looking to the situation from my pr-scope, I have to wonder if it was just good timing, or if it was planned to give Obama and his next campaign an edge as politicians embark on the primaries in the next few months.

Crisis communications and transparency in financial institutions--does it exist?

Recently in one of my public relations courses, we watched The Smartest Guys in the Room, a documentary that investigated the exposure of insider trading with Enron years ago. As I've discussed in my blog before, Ivy "Ledbetter" Lee was one of the pioneers of transparency in public relations-but that does not mean that all companies have actually learned from his ways.

In the documentary, it is revealed that the company's investor relations were ill-handled; in combination with insider trading and a lack of transparency for shareholders, the corporation eventually faced one of the biggest financial downfalls and further bankruptcies of all time. But why didn't Enron see through the potential devastation?

If you look ahead to the future economic crises and downfalls of AIG, Freddie Mac and Fannie Mae, it's easy to wonder: why didn't these investment banks and mortgage companies realize that their shareholders and employees would eventually learn of their mishaps?

For some reason, I notice a trend in this millennium. It seems that financial institutions are constantly at fault and not taking any credit for the issue, no pun intended. 

As I have experienced crisis communications in the sports industry, I have witnessed the immediate troubleshooting that goes into effect. Sure, when a financial institution has a big crash, they troubleshoot, but it always seems that the company had a lot of past possibilities to fix their error ahead of time.

Any crisis in the sports industry or federal government must always be confronted immediately. If a player gets in a brawl, or a team owner does something stupid, there are immediate press conferences following within the next day, at the owner's discretion of course.

Is this because sports and government typically garner more attention than any financial institution? Or do certain industries simply practice better forms of crisis communications than others?

School of Communication Networking Event

In March, the School of Communication hosted a Networking Reception to kick off Women's Herstory Month on the 10th Floor of Axinn Library. Attending the dinner were Hofstra alumni that represented The National Enquirer,  NBC, The Weiss Agency, The Hain Celestial Group, Inc., Hearst Magazines, Young and Rubicam Brands and WE TV. This dinner was an amazing resource for current students at Hofstra that are majoring in a field of communications. There were representatives from publishing, advertising, public relations, advanced technology operation, television, and communications firms.

Of all the notable things that the women on the panel stated, the most prevalent were simple expectations for entry-level applicants. The representatives from National Enquirer  and The Weiss Agency suggested wise words: "Don't forget, it's not personal, it's business," and "Nothing good, on business trips, or in life, happens after midnight." The women on the panel possessed much poise and diligence and were willing to work with Hofstra students to help them make connections for the future. The networking dinner allowed me to gain several contacts and I have already followed-up on them for the future.

I was fortunate enough to meet WRHU alumni and discuss the differences in mission and technology from then and now. It was interesting and encouraging to find that college resources like that of the radio station can really help entry-level applicants market themselves. Out of all the things that the brilliant women admired from entry-level applicants, was the ability to write a handwritten note in thanks. Just a tip for the future!